![]() To enable users to find more relevant content with less effort, we started investigating a technique called Natural Language Search, also known as Semantic Search in the literature. Going back to the query “electric cars climate impact”, our Elasticsearch cluster did not actually retrieve anything for it… but does this mean that we don’t have any relevant content to show to the user for this query?Įnter Natural Language Search. While these techniques are very helpful for the user, they have limitations, as they cannot capture all variations of expressing yourself in natural language, especially when using natural language sentences. However, we know users don’t always type the exact words for what they want to listen to, and we have to use fuzzy matching, normalization, and even manual aliases to make up for it. For example, if you type the query “electric cars climate impact”, Elasticsearch will return search results that contain everything that has each of those query words in its indexed metadata (like in the title of a podcast episode). Amid the rise of video podcasting, Netflix is reportedly preparing to add live content to its library.Until recently, Search at Spotify relied mostly on term matching. The Intersection of Podcast Listeners and Video-Streaming Service Usersĩ4 percent of weekly podcast listeners “used a video streaming service in the past month,” according to the analysis, including 80 percent specifically for Netflix. ![]() Podcast Fans’ Willingness to Attend Related EventsĤ3 percent of weekly podcast listeners said that they are very likely (24 percent) or somewhat likely (19 percent) “to attend a live event for your favorite podcast in the next six months,” rendering the space’s programs closer yet in character to the comparatively lengthy talk shows of old. The report states that 64 percent of weekly podcast listeners mostly use Apple (16 percent), Spotify (24 percent), or YouTube (24 percent) to access programs – up from a cumulative total of 55 percent in July of 2019.ĭuring the same stretch, Apple’s share fell by 10 percent, while the shares of Spotify and YouTube grew by about 10 percent apiece. ![]() The Growing Podcasting Share of Apple, Spotify, and YouTube ![]() Other interesting takeaways from the podcasting report include: Including the video-only podcast enthusiasts, 25 percent of surveyed persons said that they most often use YouTube for their programming needs, compared to 23 percent for Spotify and 15 percent for Apple, which has parted with 11 percent of its share since July of 2019. From October of 2021, YouTube added 5.2 percent to its total, whereas Spotify grew by 3.8 percent and Apple decreased by an even four percent. Lastly, in terms of the evolving podcast-listenership landscape, YouTube managed to top Spotify as the platform that respondents utilize “the most to access” their preferred programs, as mentioned at the outset.Įxcluding the persons who solely access podcasts via video, 24.2 percent of survey participants communicated that YouTube is their go-to platform, against 23.8 percent for Spotify and 16 percent for Apple. On the other hand, 48 percent of “podcast pioneers,” defined as those who jumped on the podcast bandwagon at least four years back, solely listen to podcasts’ audio, against 54 percent audio-only listening for “heavy podcast listeners” (those who consume at least six hours’ worth of podcasts per week). Just 36 percent of these podcast newcomers said that they listen to audio exclusively, sans video. This podcasting pivot towards video (and, in turn, YouTube) is being driven by “podcast newcomers” who began listening during the past year, according to the report, with a full 64 percent of the persons preferring to play video in the background (31 percent) or while actively watching (33 percent). Building upon the stats, a combined total of 57 percent of weekly podcast consumers prefer to listen to podcasts while watching their video either in the background (29 percent) or directly (28 percent), the study shows – up from a total of 43 percent in October of 2021.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |